ABOUT US

A Brand that promotes humility “I want to stay humble all the time”, said one of the greatest boxing champions of all the time, Mike Tyson. Humility doesn’t top the list of popular virtues these days, but if you’re ever in need of help, a humble friend is more likely to be there for you than a prideful one, new research suggests. Humbleness has also been linked with generosity, that the trait predicts charitable giving and generous behavior toward others. What is more, humble people tend to make better employees and bosses. Therefore, we believe that the more humble people there are in this planet, the better place this world will be. This spirit of spreading humbleness to everyone around is reflected in our tagline, “humble joyable”, meaning that we want people to be humble and enjoy at the same time.
We want to show to the world that being humble is even more joyful than being arrogant. Just recall any help that humble people have given you so far, I bet both of you and the helper were happy. The idea fits well to the business that Applecoast is in, urban streetwear. Your spare time spends a great amount of your time, instead of working, partying and other formal activities. We are here to provide you clothes you can use for your casual time, nevertheless, you still look good but humble and surely you will enjoy wearing them. We produce t-shirt, shirt, polo shirt, pants, long pants and snapback cap for both men and women.
APPLECOAST is an Indonesian Urban Street Wear retailer based in Bandung – West Java – Indonesia, and founded in 2013 by Adidharma Sudradjat Kartanegara. This brand is widely known with its establishment date on the April 20th, which is 420 OUR VALUES: Performance STREET CULTURE is the foundation for all we do and execution excellence is a core value of our Group. Passion is at the heart of our company. We are continuously moving forward, innovating, and improving. Integrity we are honest, open, ethical, and fair. People trust us to adhere to our word. Diversity we know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. We encourage healthy debate and differences of opinion. OUR MISSION : Applecoast strives to be the global leader in the MULTI APPARELS industry with brands built on a passion for STREET CULTURE lifestyle.
We are committed to continuously strengthening our brands and products to improve our competitive position and therefore to change the mindset of INDONESIA people about local products. We are innovation and design leaders . We are consumer focused. We are a global organization. We are dedicated to consistently delivering outstanding financial results. STAY HUMBLE, EVERYONE!